Category: Front Page
What people are saying about #MPITechCon…
— astekweb (@astekweb) February 20, 2013
Thanks again to the amazing crew at @mpitechcon! Made many new friends.
— SlideKlowd (@SlideKlowd) February 20, 2013
@mpitechcon You guys crushed it.Amazing event. Proud to be a part of it!
— Judi Holler (@JudiHoller) February 20, 2013
@mpitechcon home in NYC but already looking forward to 2014! Thanks for an amazing day!!
— Suzanne Medcalf (@IMEXSuzanne) February 20, 2013
— Abby Goetsch (@abbygoetsch) February 20, 2013
— Kalahari Resorts (@KalahariResorts) February 19, 2013
— Marketing the Mitten (@MarketingtheMit) February 20, 2013
@rockitranch great job! Thx for having us!
— Billy Dec(@BillyDec) February 22, 2013
Thx @mpitechcongreat job on your event! Enjoyed it!
— Chris Brown (@SRI_AV) February 21, 2013
— Keith Bessler (@cakebuzz) February 19, 2013
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Photos from #HackMPI, Meetings and Events Industry First Hackathon
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Where to get the showcased products at MPITechCon:
For those of you in attendance who were wondering who provided what at MPITechCon the following is a list of products showcased at TechCon and the name/link so that you can inquire about a quote for your event. (We will add photos, when photography is available).
LED Chandelier and Ceiling Swags: – Those amazing LED panels and chandelier were from Chicago’s RGB Lights.
Touchscreen Charging Stations: The phone charging stations were provided from Smart Source. Features included touchscreen wayfinding, updating agenda, speaker information and more.
Drapery: All of the drapery used to transform the space was provided from Quest Drape.
Food: Lunch food was provided by Lettuce Entertain You Restaurants, Desserts by Fantasy Cakes and Pastrys, and reception food was provided by IIT.
Linens: Linens for MPITechCon were provided by Classic Party Rentals
Breakout Lighting and Structures: The structures in the breakouts, as well as, lighting in the reception were provided by Accenting Images
Uplighting Front Hall: The uplighting in the main hall with the LED Chandelier were provided by RGB Lights.
Uplighting Back Hall: The uplighting in the back hall were provided by ILC
Reception and Social Media Desk: The MPI reception black leather desk and the light up social media desk were provided by Modern Event
iPad “Rental”: The iPads provided free to attendees of TechCon were generously loaned from Meeting Tomorrow.
Virtual Component: The virtual broadcast of MPITechCon was provided via Sonic Foundry.
General Session AV: The general session AV, including screens, rigging, audio and video were provided by VidTech
General Session Structure: Lighted general session structures and video background structure provided by Expressive Structures
Fog Screen: The fog screen used to divide the two halls was provided by Big Shoulders Productions
Graffitti Wall, interactive floor projection and Crystie tile wall: All three wildly fun digital toys were provided by CineViz
Mobile App: The official mobile app of TechCon was provided by Cvent’s Crowd Compass
Games: The large Foosball, dart board, floor hockey dome and photo booths were provided by Record-A-Hit
The DJ: The Dj from 12-5 was provided by Rockit Ranch
Printing: Printing for the event was provided by 3rd Coast Imaging
Twitter Wall Projections & Outside General Session: Both projections were provided by PSAV
Twitter Wall Display: the visual display of the twitter wall was provided by Tweet Beem
Video Wall Graphic Design: The logo graphic work for the video interview wall was provided by Out House Design
Photography: The photography for the event was provided by edward fox photography
Exhibit Hall Sound: Sound equipment for the exhibit hall was provided by StandAndClap Entertainment
Disposable Plate-ware: Environmental friendlier plate-ware and spork was provided by Your Green 2 Go
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Stills from MPITechCon 2013
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Follow Up After the Event with Content Marketing
If you attended Andy Crestodina’s excellent presentation on content marketing at yesterday’s MPI Tech Conference you saw Andy’s slide about using content marketing concepts to follow up with your community after the conclusion of the event. Andy was kind enough to make mention of how I had used a number of those techniques to follow up after a recent training class we held at 312 Digital. I thought it might be nice to write a post recapping ways we used some of those techniques and the ways those techniques helped us. As Andy said yesterday, the end of the event is not really the end of the event, at least from a content marketing perspective. In many ways, it’s just the beginning.
In January, we at 312 Digital launched a business that provides digital marketing training to marketers, bloggers, social media people and agency personnel. Our first event was held in January and we had 34 people attend. Our next training class is slated for March 20th where we’ll be covering SEO for a whole day. Within a week or so of the event, I used some of the content marketing ideas Andy shared to continue to communicate with the people who were in attendance.
- Uploaded Slides. During the conference, we planned to provide printed copies of the classroom materials for students to be able to take notes. Unfortunately, we experienced a snag and did not have slides available on the day of the class. Instead, we provided all the slides from the day’s sessions on a password protected page on our web site. http://312digital.com/slides (The password is “slides”). I’ll pull this page down in the next week, so if you’re interested in checking out the simple format, be sure to visit soon. In the last 30 days, this page is our fourth most visited page on the site. Even though we had only 34 attendees at the event, this page has seen 174 visits – so either attendees have come pack or reloaded multiple times (possible because we had 4 main presentations uploaded to the page) or they shared the page with others. I tend to think more the former than the latter. Either way, it’s been used quite a bit.
- Email thank you. Immediately after the class concluded, I sent out a follow up email to our students thanking them for attending the event and asking them to participate in our short survey which I had created on Survey Monkey. The survey was VERY short – only 3 questions total and asked the students to rate the facility the content and each speaker on a 1-5 ratings scale. It them concluded with a simple question – “Would you recommend 312 Digital to a friend.” Gladly, 100% of our respondents said they would recommend a future 312 Digital course to a friend.
- Pictures. I have a friend who is in the digital media who shoots events like this on the side and I invited him to attend the class. We agreed to trade a free ticket for him shooting a bunch of photos of the event. As soon as I received the file with the photos, I uploaded a number of them to our Facebook page and created an album. Unfortunately you cannot be logged into your page as the business and tag people in the photos. But, you can navigate back to that page as yourself and tag as many photos as you wish. So, be sure to tag your attendees if you know them. That will alert them to the existence of those photos and will create a very high engagement level with your Facebook page.
- Video. We had a video team on site shooting a bunch of video with the aim of producing a couple short videos for us. One that will provide basic highlights from the event and give people an overview of what they can expect at future events. We’ll soon receive a second video that blends a bunch of personal testimonials from attendees. As soon as I received the first video, I uploaded it to our landing pages for future events and shared it on twitter and on Facebook.
- Blog Post. After all of this information was assembled, I took the time to write a debrief post about the event. One of the hallmarks of our little company is an openness and integrity to what we are doing. I believe that if you do the right things while building companies you have an opportunity to rally people to your side and enlist their assistance in promoting events and building companies. Because of that philosophy, this blog post might seem a little over-inclusive to you. I felt it struck the right tone. We were not perfect. We learned some things during that event, and I wanted to share with our community – people who attended that specific class and those that might attend a future class – what we learned from that specific day. It’s not apologetic. It’s not overtly promotional. It’s real. This page is the fifth most frequently visited page over the last 30 days. Lots of visits, despite not really promoting it very heavily.
So that’s a brief roundup of some of the techniques and tactics we used to continue the discussion after the event. What about you? What have you used to keep your attendees talking about your events after the conclusion? What’s worked well for you?