President & Author UnMarketing
Web Address:http://www.unmarketing.comSession: The Business Of Awesome (and UnAwesome)
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 130,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version was just released to be followed by his second book in the Fall of 2012.
“One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left.” – Sloane Kelley, Co-Founder, GeekEnd
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010″ – Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.