The (Meeting) Business Of Awesome (and UnAwesome)

Speaker: Scott Stratten

Time: 8:45AM-10:00AM

This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service and how it relates tot he meetings and events industry. It’s about the authentic touch, and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective. This talk provides actionable tools enabling audience members to apply the concepts immediately to their own businesses. The flip side The Business Of UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

This session will focus on how the event industry can apply best practices from the business community to increase ROI at their events.

Making Sense of Mobile: A Buzzword Smack-down

Speaker: Sara Santiago

Time: 10:00AM-11:00PM

Mobile technology and the ever-growing usage of smart phones and tablets among the population opens up an unprecedented opportunity to communicate with your target audience. It can be a challenge to determine the type of technology and implementation strategy for several reasons. Part of the challenge stems from the vast number of options available to you today. Another challenge is the speed at which mobile technology grows. Common questions are: Will our mobile strategy be outdated in 6 months? In which technologies should we invest time and resources? Native application or mobile web? What is responsive design anyway? Sara will take you through the state of the mobile market today, a look at the future of these technologies, and cut through the buzzwords and confusion to help you understand your options and give you actionable advice.

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

Content Promotion: Get the word out.

Speaker: Andrew Crestodina

Time: 11:10AM-12:10PM

Why write if no one reads it? Getting visibility for your content can be a challenge, but there are a few simple techniques that can make all the difference. Everyone who comes to this presentation will walk away with these upgraded skills:

• How to create content with traffic in mind (writing)
• How to find topics your audience will read, and love and share (research)
• How to find people who will love your content (social media)
• How to send an email that people will open and click (email marketing)

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

---

 

Learn How to Get in Top Social Media Shape

Speaker: Mana Ionescu

Time: 1:30PM-2:30PM

Getting in shape takes a plan, discipline and the willingness to change unhealthy patterns and replace them with activities that drive positive change. Getting your social media marketing in tip-top shape works exactly the same. This workshop will walk you through best-in-class practices to get social media fit. From the day-to-day routine to developing compelling story-lines to attract new customers, the workshop will guide you through:

*The Warm-up*

• The basics of 2013 strategy and planning

*The Core training*

• Targeting
• Trends to watch for

*Cardio training*

• The daily routine
• Trust-building practices

*The endurance routine*

• Attracting customers through compelling content and participation- from blog posts, to infographics, and from real-time audience participation to social commerce

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

Using Developers to Solve Your Tech Problems

Speaker: Veronica Ludwig

Time: 2:40PM-3:40PM

MPI TechCon will be producing the first in our industry hackathon (HackMPI) for the events and travel industry, so there is no better person to discuss with attendees the process that goes into producing a hackathon than Veronia Ludwig. Her expertise and experience will guide you through some of the event expectations, challenges and tips as well as discuss how the industry could use the development community to solve some of our most vexing issues.

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

A Conversation on International Technology Challenges

Speaker: Panel: Sebastien Tondeur (Geneva & Offices in 23 Other Countries), Eric Rozenberg (Brussels & Singapore), Alexander John (Middle East & India)

Time: 4:00PM-5:00PM

This interactive discussion based panel session will focus on the benefits and challenges producers/planners will face with international events. Topics ranging from the great firewall of China to mobile issues in Europe – this lively session is bound to inform those who plan or who may plan in the future international events. This session will be a hybrid session with two panelists onsite and two via remote video.

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

Share and Enjoy