Research Hall
7/12 Trends Shaping Our Future in 60 Minutes
Speaker: Kevin Olsen & Andrea Huntzicker
Time: 1:30PM-2:30PM
Thanks to advances in digital technology our world is evolving at a rapid pace. In the changing global market, the meeting and events industry needs to evolve In order to stay competitive and relevant. Join Kevin Olsen and Andrea Huntzicker as they discuss 7 of the 12 future trends identified in the MPI “Future of Meetings” research. Practical applications of new technologies for the future of meeting content, strategy, and engagement will be shared, as well as look into the interpersonal implications of future trends will be discussed.
Concerts to Conference
Speaker: Travis Reedy
Time: 2:40PM-3:40PM
What’s considered the latest technology on the corporate scene, typically has been available on concert tours or live events for some time. Flash back to your favorite performer’s concert that you experienced or a TV show that had a set that amazed you. Now think of the current technology that is being offered in corporate events, see any similarities?? The entertainment arena is the proving ground for manufactures to debut their groundbreaking products.
As newer technology is experienced on tour or television, meeting professionals seek to incorporate the same audio and visual magic to add impact to their events.
After “Corporate to Conference” a researched based session, the audience will be able to unlock solutions that overcome the barrier of budget and space restrictions. This session will illuminate the transition of cutting-edge technology or how it has evolved, to be more practical for an everyday conference. Talking points will include: Video projection mapping, audio array systems, & the advancement of LED lighting.
RFID Technology for Onsite Attendee Measurement
Speaker: Neal Thompson
Time: 4:00PM-5:00PM
Recent advancements in Radio Frequency Identification (RFID) technologies now make it cost effective to implement comprehensive and reliable measurement of attendee behavior onsite. This leads to tremendous benefits to meeting planners as they fine tune their events from the exhibit floor to general session to evening activities. However, some obstacles still remain and success hinges on effective deployment and onsite management. In this session we will walk through the various models of tracking (proximity, passive scanning, access control), success strategies, and the various reporting to provide value for your events.
