Optimizing the Digital Advertising Experience to Maximize Results

Speaker: Sean McGinnis

Speaker: Tim McDonald

Time: 1:30PM-2:30PM

In today’s day and age, digital advertising has the potential to drive significant results for your business and your event. To get the most from your online advertising dollar, it is critical to tie your spend to specific business result, measure the effectiveness of your efforts and deploy best practices across every aspect of your campaign – including market segmentation and targeting & landing page optimization, retargeting and lead capture. In this session, you will learn how to leverage existing best practices to maximize the return on your digital adverting dollar.

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

 

 

Engage and Convert! Social Video Strategies for Real-World ROI.

Speaker: Grant Crowell

Time: 2:40PM-3:40PM

What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into clients, critics into evangelists, and individuals into communities? This session will explain the unique opportunities and advantages to applying social video for any business or professional, and best practices with online video for getting targeted traffic and stakeholder engagement towards measurable conversions. Topics will include:

• What social video is, and why you need to do it.
• The myths and facts about video “engagement.”
• How to build your “social video playbook” –with customized video strategies and tactics tailored to your business goals.
• The video KPIs you should know and measure Top video tips for every online professional (and how to avoid the big mistakes!)

 * Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

 

Social Media Speaks Volumes: Twitter Trending Events Aren’t a Myth

Speaker: Jennifer Kedinger

Time: 4:00PM-5:00PM

Integrate communications before, during and after the event to amplify your meeting message. From Gorilla marketing to real time Twitter engagement you’ll learn how cross optimization will maximize your reach to create awareness among untapped markets.

Attend “Social Media Speaks Volumes: Twitter Trending Events Aren’t a Myth” to learn how Hyatt Regency Chicago was able to engage attendees online and off. Along with an understanding of how to partner with the hotel and other vendors to assist in managing conversations online.

A real life case study on how social media can help drive experience and sales!

* Eligible for 1 Hour CE toward renewal of your CMP license approved via the Convention Industry Council

 

 

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